RAF SIMONS SPEAKS OUT: “Everyone is paying attention to the wrong thing”

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In the post-DIOR turmoil Belgian fashion Designer Raf Simons sits down to talk his fabric line KVADRAT reflecting at the same time on his departure from the famed French couture maison as well as the sate of the fashion today. Raf broke his silence int he recent interview with The Telegraph. (Image above Raf Simons for American Vogue by Norman Jean Roy)

“Having the timeline of a year is like heaven for me because at Christian Dior I used to do eight collections a year and each collection could contain up to 150 fabrics.I’ve done three fabrics this year for Kvadrat and I really, really pay attention to it. It’s beautiful to be able to give a project substantial incubation time. When I did fabrics at Dior I had to choose them within a couple of hours sometimes – seeing everything, deciding, making colour palettes… then hoopla – launch.” – Raf for Telegraph.

The designer’s KVADRAT collaboration is well known in the furniture design circles, and he shines a new light just in time for the ongoing Salone del Mobile in Milan. With more than two decades in fashion, creative director positions at Dior as well as Jil Sander, Raf Simons spoke to the British magazine about the state of the fashion industry, reflecting on social media as well as the buy now see now concept.

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