Luxury Fashion Report 2016

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You may associate luxury fashion with pure joie de vivre, finest fabric choice, timeless allure, very special detail- awareness, and cuts sharp as knifes. Precious pieces with a glamorous, endlessly elegant, timeless approach. Luxury fashion cleverly plays with dreams and illusions, expect the unexpected. Worth of mentioning is likewise the fact luxury fashion can be seen as an ode to those that can afford it and can be worn at any age and for any occassion. Those that cannot afford the full look, often pick luxury brands’ cosmetics, jewellery or perfume. Albeit it is also an important economical factor and to analyze the significance of the several luxus brands is a highly interesting task. That is what a new german study observed. When talking about german luxury labels, numerous well- known names, for instance Hugo Boss, JOOP!, Escada or Jil Sander come to our mind. The german luxury market has an estimated value of one billion Euro and Germanys’ purchasing power is immense. Sundry of the most renowned luxus brands Germany has to offer work highly successful on an international level. But what is the secret of success behind those big players? As this study proves, it is not solely about the brand awareness, but rather an emotional relationship with their customers, but we will explain you more about that later on. Needless to mention, we were curiously awaiting to witness those insights.