Fashion photographer Rankin captured Beautiful won’t be Tamed images and film for the launch of new Aston Martin Vantage car. The film and the images celebrate new Vantage’s dynamic form and powerful character.
“New Vantage is a spectacular Aston Martin sports car with a bold and distinctive design language. Pure, sculptural forms create an athletic, predatory stance, while the minimal front and read overhangs, muscular flanks and broad haunches express the agility and dynamism inherent within the car. New head and tail lights form dramatic new signatures giving the Vantage unmistakable road presence and contribute to a strong and individual identity within the growing Aston Martin model range.“
“To introduce the new Vantage, Rankin brings his talents to a classic tale of rivalry, a portrait of a car born on the track, shaped through racing and a formidable performance heritage. It is also a story of pure driving pleasure and a challenging portrayal of true automotive beauty, a car that is as beautiful in motion as it is at rest. The images and film are a dramatic creative vision, born out of Rankin’s bold and fearless approach.“
“My ambition is to create film and stills that make the hairs on your neck stand up, it’s about high intensity, maximum impact – imagery that gets your pulse racing with the urgency of the V8 engine at full throttle.‘ – Rankin
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