German traditional brand Marc Cain presented its Spring/ Summer 2018 collection titled “Private Garden” on the 4th of July 2017. As location, the offsite venue E- Werk in the heart of Berlin Mitte near Checkpoint Charlie, was chosen. The setting of the show was literally pictureque: a wall of lavender (that scent is heaven!) was placed at the begining of the runway, while spherical white pendant lights were hanging from the ceiling. That underlined the magic atmosphere of the show, we felt like sitting in our very own private garden. Summer time, and the living is easy. Another highlight of the show was the live music act: Lola Marsh, an Israeli newcomer duo, performed songs live on stage including their hit “Wishing girl”. Summery, blithe, reckless.
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Being significant for this collection is its summery mood that embodied pure joie de vivre. With all its striking, strong tones the full collection felt like a jollification. It was fresh, elegant, wearable. The looks are the perfect addition for any strong, modern womens’ daily wardrobe. They can be worn at any age and for any occassion and due to their timeless character, they’ll guide you a lifetime. Influences from the ’70s and ’80s are clearly visible within this collection, look at that scarlet red suit with a long blazer and emphasises shoulders. Needless to mention, that statement piece is one of our favourites from this collection. We cannot wait injecting that suit into our Spring/ Summer 2018 wardrobe. Simply smooth!
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