Discover PRADA‘s latest campaign – Nonconformists, part of 365, Prada’s visual stream of advertising, photographed in January, the same day as Prada’s fashion show, by Willy Vanderperre.
These Prada campaign images present a new sense of intimacy, a conversation between viewer and models. Each is a character in themselves, a persona, expressing their own identity alongside that of the clothes. The images contrast subtle monochrome portraits, emphasising the individuality of each model, with “portraits” of key Prada looks. Juxtaposed, they emphasise the intimate, intrinsically personal relationship between the wearer and their clothes. – from Prada
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