Swedish label Odeur which was founded 2006 by Petter Hollström in Stockholm presented their Autumn/ Winter 2017/18 collection on the 20th of January 2017, the last show day of Mercedes- Benz Fashion Week Berlin. Today it is designed by a design duo: Petter Hollström and Gorjan Lauseger. The brand stays true to its significant style consisting of a light and clean spirit plus uni- sex creations but interprets those influences in new, refreshing ways. Comfortable, urban- chic, cool.
SEE MORE FROM MERCEDES-BENZ FASHION WEEK BERLIN FW17/18
This collection felt like a walk through a big city- diverse, cosmopolitan, charming. The range of colours was dominated by mainly timeless, more restrained hues, such as night black, pistachio, juniper, khaki, russet and taupe that were never too loud. The energetic walk of the models and the electro beats of the music underlined the vibrant, expressive mood of this collection.
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