Renowned Austrian label Sportalm presented its A/W 2016 collection on the 19th of January 2016, the first show day of Mercedes- Benz Fashion Week Berlin. With this show, the family business, that can be found in 21 countries and has 16 shops and outlets worldwide, celebrated their debut at Mercedes- Benz Fashion Week Berlin. The creations were the perfect addition to the icy temperatures on that snowy day in Berlin. Traditional influences of the labels’ home city Kitzbühl are innovatively modernized and mixed. On the one hand the traditional values of Kitzbühl cleary shined through, however also the glamour of the premier ski resort. Being significant for this collection was its practical, traditional, sporty yet glamorous style. We dreamt of injecting the ski trousers, moonboots, pleated skirts and hooded jackets into our next winter holiday wardrobe.
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